I saw my first custom bottle the evening of one of my most beautiful concert. I was amazed that a band could customized an object of his shop while supporting his conviction for a green aluminium bottle reusable to limit consumption of plastic water bottle. Behind this customization at the image of a tour hides many more opportunities for bottle customization …
« Customizers » are artists and designers who decide to embellish products with their own illustrations and drawings, and sometime in relation with product functions and uses.
Pillows inspire members of the Russian crew Do-plu-do who love Art and customization and present us with their new creations applied to pillows …
Read their interview …
For some of us it’s beach time soon. The time to think about summer accessories. Personalized if possible … And why not display the laughing face of Monsieur A on his towel or sun umbrella personalized by its creator André…
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Some days ago Seen was in my city. Icon of New York graffiti scene, « the guy who tagged the Hollywood sign” was the spearhead of a movement that fit around the world. Seeing the crowd gathered in front of the shop and people bringing him some object to sign, I thought that artists can be a link between a product and its personalization. An extra soul that brands can use to differentiate and add artistic surplus value to their products. A win-win couple between brands and artists structured following 3 methods interesting to observe …
My definition of customization involves collaboration between 4 entities:
- The brands, which produce a standard product that they wish to promote,
- Manufacturers of customization tools with their own scope of application,
- The craftsmen who may be involved in the creation of small series,
- The designers and artists who use their creativity to design an illustration of the customization.
I would add the point of sale, which in this model of unique or limited series is the most direct: in galleries or on dedicated web sites.
From theory to the project, TagmyBag concept, conducted by the magazine LAST Concept, is a perfect Case Study… Description and questions to these lovers of the creation …
I like the topic of customization because it is fun with colorful components. And it combines well my technical background with my love of creative matter. Yet to understand the challenge of customization it must pass through the theory. Laying the foundations of that « mass customization » beginning with its definition:
The objective of mass customization is to deliver goods and services that meet individual customer’s needs with near mass production efficiency
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