I saw my first custom bottle the evening of one of my most beautiful concert. I was amazed that a band could customized an object of his shop while supporting his conviction for a green aluminium bottle reusable to limit consumption of plastic water bottle. Behind this customization at the image of a tour hides many more opportunities for bottle customization …
For some of us it’s beach time soon. The time to think about summer accessories. Personalized if possible … And why not display the laughing face of Monsieur A on his towel or sun umbrella personalized by its creator André…
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Some days ago Seen was in my city. Icon of New York graffiti scene, « the guy who tagged the Hollywood sign” was the spearhead of a movement that fit around the world. Seeing the crowd gathered in front of the shop and people bringing him some object to sign, I thought that artists can be a link between a product and its personalization. An extra soul that brands can use to differentiate and add artistic surplus value to their products. A win-win couple between brands and artists structured following 3 methods interesting to observe …
Many conversations on the topic of customization lead to Moleskine brand.
In terms of Branding, I’m wondering what is the role of this brand in the fact that you regularly connect it to this process of personalization ?
Like Apple computers that are constantly merging with the world of creative, small notebooks with rounded corners are often associated with the literary spirit, and more broadly, artistic in mode « travellers ».
But thinking about it, the sketch outlined in its raw sketchbook over time isn’t it an expression of what we are intimately … and therefore the starting point for any possible customization ?
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