Yesterday I met Chloé.
Chloé is the french marketing responsible for the brand Ambiguous Clothing. A californian brand for skaters which loves artists and collaborates with them for their creativity. Since the start of the year, she is on tour with an exhibition which shows 800 PingPong Paddles customized by different artists around the world. The opportunity to offer a panorama of graphical designs applied to object, and to create an happy link with its customizers and places who knows how to mix brand image with urban culture focus.
Yesterday I met Chloé.
Some time a designer can be unhappy with what is available on the market.
Tobian Adam did not find the kind of umbrella he was looking for.
So he designed is own one with a rosewood knuckles for a handle fitting with standard quality automatic umbrella.
Then he will be walking around with a standard umbrella personalized to his upscale class with dirty roots personality …
This custom’ umbrella is still a prototype available for sale @Etsy.
Mac Funamizu was fed-up to get his umbrella stolen.
He has designed a concept umbrella with an integrated handcuffs ready to be fixed to its locker.
This custom umbrella personalized to city life is a concept waiting to be industrialized.
Nobody knows where trends are born. However, there are bundles of information that is felt over the broadcast, paper magazines and websites. I will regularly share with you these intuitions. You can comment or complete them to confirm or forget.
It all probably started with TV program in the show Tracks of the Arte European TV channel, or a video program online @ VBS.TV. Perhaps over the pages of general articles in trendy fanzines as VICE, Gustav, or urban culture magazine Shoes-UP. All of them, with their own field of investigations and styles, introduced these communities of San Francisco who decided to bring up to date racing fixed gear bikes now call « fixed bikes ».
What interests me in this movement is that it takes this up-date to customize their bikes. Organized in « crews » connected into network, they personalize their fixed bike to their colors or their mode of urban use. At the beginning restricted to New York Courier, Fixies become a mode of travel fast & ecological, without losing his pride of being an elegant rider.
At the heart of these networks are found workshops and suppliers of spare parts recommended for help in achieving their unique creation …