My definition of customization involves collaboration between 4 entities:
- The brands, which produce a standard product that they wish to promote,
- Manufacturers of customization tools with their own scope of application,
- The craftsmen who may be involved in the creation of small series,
- The designers and artists who use their creativity to design an illustration of the customization.
I would add the point of sale, which in this model of unique or limited series is the most direct: in galleries or on dedicated web sites.
From theory to the project, TagmyBag concept, conducted by the magazine LAST Concept, is a perfect Case Study… Description and questions to these lovers of the creation …
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