Customization goes through the stages of creation and its « translation » into file. If you are not a graphic designer this step can be frustrating. But solutions exist focusing on the choice of colour coordinates and using web applications that can be used to guide and validate these chromatic choices…
For some of us it’s beach time soon. The time to think about summer accessories. Personalized if possible … And why not display the laughing face of Monsieur A on his towel or sun umbrella personalized by its creator André…
Some days ago Seen was in my city. Icon of New York graffiti scene, « the guy who tagged the Hollywood sign” was the spearhead of a movement that fit around the world. Seeing the crowd gathered in front of the shop and people bringing him some object to sign, I thought that artists can be a link between a product and its personalization. An extra soul that brands can use to differentiate and add artistic surplus value to their products. A win-win couple between brands and artists structured following 3 methods interesting to observe …
My definition of customization involves collaboration between 4 entities:
- The brands, which produce a standard product that they wish to promote,
- Manufacturers of customization tools with their own scope of application,
- The craftsmen who may be involved in the creation of small series,
- The designers and artists who use their creativity to design an illustration of the customization.
I would add the point of sale, which in this model of unique or limited series is the most direct: in galleries or on dedicated web sites.
From theory to the project, TagmyBag concept, conducted by the magazine LAST Concept, is a perfect Case Study… Description and questions to these lovers of the creation …
After havind received my personalized business-cards is around my customized hat to arrive in my mailbox. A cap embroidered by the customization portal Zazzle and consistent with my desire to put my logo on the choice of model and color of a U.S. cap.
While what was the stage for this made on-demand personalisation and result …
Last weekend I visited a vintage market. My attention was drawn to the interest of collectors in these small plastics figurines molded in the 50’s. I asked myself what could be the sources of this enthusiasm for these plastic souvenirs that I think are simply a reflection of a period full of optimism for industrial progress. By doing some research, I found the dream of making on-demand …
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