Some days ago Seen was in my city. Icon of New York graffiti scene, « the guy who tagged the Hollywood sign” was the spearhead of a movement that fit around the world. Seeing the crowd gathered in front of the shop and people bringing him some object to sign, I thought that artists can be a link between a product and its personalization. An extra soul that brands can use to differentiate and add artistic surplus value to their products. A win-win couple between brands and artists structured following 3 methods interesting to observe …
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