Many conversations on the topic of customization lead to Moleskine brand.
In terms of Branding, I’m wondering what is the role of this brand in the fact that you regularly connect it to this process of personalization ?
Like Apple computers that are constantly merging with the world of creative, small notebooks with rounded corners are often associated with the literary spirit, and more broadly, artistic in mode « travellers ».
But thinking about it, the sketch outlined in its raw sketchbook over time isn’t it an expression of what we are intimately … and therefore the starting point for any possible customization ?
Lire la suite de cette entrée »
Modifier
