It will be surely much talk of t-shirts here. With Signs of the news for production of t-shirts by designers who love this medium to display their creations.
But sometimes tools force trends. This is the case with twitter. This platform, for instant messages under 140 characters; is a phenomenal success by the rapid flow of updated information it generates …
A phenomenon « web 2.0″, overtaken by the t-shirt trend that can now be customized either by a graphic illustration but by one of these « tweets » ranked as slogan …
One way to show-off his joining to the mode of communication, while passing a personal message still clearly oriented around the codes of this community conversation mode, yet a bit « Geek » oriented like:
But beyond this fashion, what lessons can be learned from this new service that prints-on-demand on a choice of t-shirts, a message containing the identity of a web tool extremely popular and trendy?
Mainly to note that this new service is a collaborative effort between 3 companies which have combined their expertise to be able to rapidly develop this site twitoshirt.com with the reactivity imposed by this kind of opportunity:
The web agency iProxima brings the idea and concept. Addmerch its software know-how for the integration of a multichoice configurator. And printfection.com the tools for printing textiles, already available as part of an offer for print-on-demand standard t-shirts.
Result: There is no guarantee that twitoshirt.com will generate a large quantity of customized t-shirts with a sustainable economic results over time, but in terms of number of articles published around this service on the blogosphere, it’s a reality that we never talked as much as now about these 3 companies … The success exists within its effectiveness in terms of marketing and press release (2.0)…
A wonderful tactic in term of communication which will echo on the notoriety of the core business of the involved companies, and shows that to succeed in « buzz » it is essential to be attentive to its environment, while being able to work around its own forces and collaborate with the others.
At least the time waiting for your R&D department showing-off new things … 
If you have done your own « tweet shirt » not only are you “hype”, but in addition you are welcome to present it here …
